Parker Hannifin / Sporlan
For over 90 years, Parker Sporlan has been a dedicated to delivering innovative solutions in refrigeration and HVAC. Prioritizing quality, efficiency, and customer satisfaction in every product we offer.
Literature
Design and development of marketing literature and advertisements that translate complex technical products into clear, engaging visuals. Work includes brochures, sell sheets, product catalogs, digital ads, and internal materials, all crafted to align with brand standards while remaining approachable and easy to navigate. Each piece is built to balance accuracy, clarity, and visual storytelling.
Growth Within the Company
Creation of product animations and motion graphics that bring complex HVAC and refrigeration concepts to life. Developed specifically for Sporlan, these assets support training, marketing, and presentations by simplifying technical information through deliberate pacing and clear visual flow.
This initiative was originally created as part of an award submission and now positions Sporlan ahead of other Parker divisions, many of which still rely on more traditional, static communication methods.
Tradeshow Design
Conceptualization and execution of trade show visuals designed for high-traffic, fast-moving environments. Projects include booth graphics, signage, digital displays, and supporting materials that work together as a cohesive system. Emphasis is placed on clarity, visual impact, and durability, ensuring each space communicates innovation at a glance.
Caring for the Community
Support of internal initiatives and morale-focused groups through creative and organizational design work. These projects often take a more human-centered approach, blending professionalism with warmth and approachability. The result is design that supports both brand identity and the people behind it.